Let's start with a game. What does a picture of a person yawning, a bleeding hand and a puppy have in common? All three pictures cause a strong reaction. In the first case, we yawn, in the second we look

Successful branding and marketing rely on emotional connections. Your customer will remember you if you're able to make them feel something for your brand. According to scientific research, 95% of our purchase decisions are driven by subconscious urges, the most

Friction changes behaviour. But, what does that mean? Digital friction is any complexity that the customer faces while interacting with your brand. Almost 98% of leads on-site don’t convert which means that there is a lot of friction we as